Objectified conformity: Working self-objectification increases conforming behavior


Journal article


Luca Andrighetto, Cristina Baldissarri, Alessandro Gabbiadini, Alessandra Sacino, Roberta Rosa Valtorta, Chiara Volpato
Social Influence, vol. 13, 2018, pp. 78-90


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APA   Click to copy
Andrighetto, L., Baldissarri, C., Gabbiadini, A., Sacino, A., Valtorta, R. R., & Volpato, C. (2018). Objectified conformity: Working self-objectification increases conforming behavior. Social Influence, 13, 78–90. https://doi.org/10.1080/15534510.2018.1439769


Chicago/Turabian   Click to copy
Andrighetto, Luca, Cristina Baldissarri, Alessandro Gabbiadini, Alessandra Sacino, Roberta Rosa Valtorta, and Chiara Volpato. “Objectified Conformity: Working Self-Objectification Increases Conforming Behavior.” Social Influence 13 (2018): 78–90.


MLA   Click to copy
Andrighetto, Luca, et al. “Objectified Conformity: Working Self-Objectification Increases Conforming Behavior.” Social Influence, vol. 13, 2018, pp. 78–90, doi:10.1080/15534510.2018.1439769.


BibTeX   Click to copy

@article{luca2018a,
  title = {Objectified conformity: Working self-objectification increases conforming behavior},
  year = {2018},
  journal = {Social Influence},
  pages = {78-90},
  volume = {13},
  doi = {10.1080/15534510.2018.1439769},
  author = {Andrighetto, Luca and Baldissarri, Cristina and Gabbiadini, Alessandro and Sacino, Alessandra and Valtorta, Roberta Rosa and Volpato, Chiara}
}

Abstract

The present work explores whether self-objectification triggered by doing peculiar work activities would increase people's conforming behavior. We conducted an experimental study in which participants (N = 140) were asked to perform a high objectifying activity (vs. low objectifying activity vs. baseline condition) simulating a real computer job. Afterward, their levels of self-objectification and conforming behavior were assessed. Results revealed that participants who performed the high objectifying activity self-objectified (i.e., perceived themselves as lacking human mental states) more than the other conditions and, in turn, conformed more to the judgments of unknown similar others. Crucially, increased self-objectification mediated the effects of the high objectifying activity on enhancing conforming behavior. Theoretical and applied implications of these findings are discussed.